Why join Leitagu

Leitagu sends shoppers to a store's own product page after they have already settled on look, size, budget and timing, often with the piece tried in a 3D view of their room. Stores get visits from people who are ready to buy, a fair place next to bigger competitors, and credit for having stock and showrooms nearby, without a checkout in between. How Leitagu will earn money is deliberately undecided; this page lists the options considered so far.

#Where things stand

• No store is a partner yet. The app runs on 50 example products. They carry real store names so the prototype feels realistic, but no store has supplied or approved any data, and the prices, stock and delivery times are invented.
• The partner app for stores (partner.leitagu.ee) is built: a store can connect its product data, correct it, manage its team and see what shoppers do with its products.
• The first stores to approach are those whose public product data our research found easiest to use. An outreach email is drafted and will be sent once the prototype can show each store's real products.

#What Leitagu does for a store

• Shoppers arrive ready to buy. By the time a shopper clicks "Open in store", they have chosen the category, set size and budget limits, said how soon they need it, and often seen the piece in a model of their own room.
• Your stock and showrooms count. Shoppers can ask for pieces they can take home today (täna kaasa) or see in a store first, per city. A store that has the piece in stock nearby, or on display, is shown to exactly those shoppers.
• Ranking is by match, not by size or payment. A small shop's sideboard ranks above a large chain's when it matches better. Nothing paid affects ranking.
• Your products are described consistently. Every product is described with the same vocabulary (tone, undertone, material, finish, style, legs, handles, fronts), whatever each store calls its colours. Solid wood and veneer are recognised separately from wood-look foil.
• You keep the customer and the sale. Leitagu has no checkout and takes no orders. "Open in store" goes to your product page.
• Estonian first. The search, the chat and the vocabulary are Estonian, with English as a second language. It works on phones.
• You can see what we send you. The partner app's overview shows how often your products were shown to shoppers, opened, tried in a room, kept, saved and followed to your webshop, over 7, 30 or 90 days and compared with the period before. You see totals, never individual shoppers. Every number is defined in Analytics definitions.
• Little effort. Connect your Shopify store with a read-only token, point Leitagu at a product feed you already have (for example one made for Google Shopping or a Facebook catalogue), or upload a CSV file. Leitagu syncs it every hour or every day and keeps your corrections. See the partner integrations guide.

#By type of store

#Large chains and interior department stores

Large catalogues, several locations and existing feeds. The main value is shoppers who arrive at the right product page with their decision mostly made, and the "take it home today" and "see it in a store first" filters, which favour stores with local stock and showrooms. The ask is small: access to a feed you probably already have.

#Small shops

Small shops rarely have a marketing budget for search ads. In Leitagu their products compete on match alone. A shop without a feed can fill in Leitagu's CSV template and upload it in the partner app; see CSV upload. The Leitagu team can also add products by hand in the admin app.

#Makers and made-to-order workshops

Makers often work in solid wood and have longer delivery times. Leitagu matches material and wood species, so a shopper looking for solid oak sees solid oak and not oak-look foil. Delivery time is shown honestly. Shoppers who need a piece today or within two weeks won't see made-to-order pieces; shoppers who say timing doesn't matter will. Leitagu has no features specific to makers yet.

#What we ask from stores

Product data with these fields, through a data connection in the partner app: a Shopify store, a product feed or a CSV upload. Our outreach email asks for the same fields.

A product id, name, price and a category Leitagu shows are required. Width, depth and height are required for the product to be shown, because without them it can't be fitted into a room. The technical details, including which field names Leitagu recognises, are in the partner integrations guide.

#What we promise stores

• Polite access. Until a store connects its data, we may read public product pages for a small test: at most one request per second, under Leitagu's own name, following robots.txt. If a store prefers we didn't, we stop at once.
• Accurate presentation. Leitagu never invents prices or stock. Planned: each price and stock figure will show when it was last checked, and if a store's data can't be refreshed, Leitagu will show how old it is rather than present it as current.
• Your page, your sale. Every product links to your own product page.
• Statistics. The partner app shows your products' numbers, from impressions to store visits, as totals with published definitions.
• No hidden influence. Ranking is never influenced by commission without clear disclosure, and affiliate links, if added, will be disclosed.

#How Leitagu might earn money

This is deliberately undecided. Leitagu does not depend on revenue at launch, and the founder's goal is a useful local tool rather than a large company. The door is kept open by one built piece: every "Open in store" click already goes through a Leitagu link, where affiliate parameters could be added later. None are added today.

The options considered in our research:

For comparison, Kaup24 runs a seller programme with a 5–15% category commission plus a monthly fee from €39, according to e-tailize (e-tailize.com↗). That is a seller programme on a marketplace, not an affiliate programme. Leitagu takes no orders, so it is a reference point, not an option.

#Related pages

• Partner integrations guide
• Analytics definitions
• FAQ for stores
• Principles and non-goals